Diva online!

One of our clients Jacqueline and Louis has opened an online shop selling affordable evening wear! Dress up gals!

by Cynthia Loh

Starlet Dresses
What is it? A website that sells stylish, high-fashion cocktail dresses and elegant evening gowns at affordable prices. You can find labels from New York designers - Faviana and Flip - which are the first to be introduced to South East Asia through this site. But its dresses can also be found at retail store, Odette & Shuu, for buyers who want to feel and try the dresses for themselves.

Unearth red-carpet- inspired creations that feature good workmanship that don't cost the sky here.

Who is behind it? Owner and creator is 30-year-old Jacqueline Tan, a former marketing manager, who was frustrated at being unable to find any affordable evening gowns and cocktail dresses locally off the racks. Jacqueline and her husband then spoke to some friends in the US, who then put them in touch with some reputable designers in New York who were known for their quality gowns. She says: "The online platform is becoming an important channel for sales and marketing in retail. By having an online presence, it ensures that customers out there know about Starlet and are able to compare prices, especially if it meant investing slightly more in a dress.

"Allowing customers to buy online was a natural extension of the whole purchase experience."

Why the hype? Visit the site if you're the type to do your homework online before heading out to make your purchase. The website was launched in mid-December 2009 to cater to buyers who use the Internet for help with their purchases.
Jacqueline says: "We have had customers who bought a number of dresses from us because they liked the quality and modern style of the dresses. They helped us to spread the word to their friends and we often have customers calling to enquire if we can bring in certain styles for their upcoming galas."
And if response is good, she is also looking forward to showcasing her gown collection in the comfort of customers' home.

Go to www.starletdresses.com for details.